Meneroka Rangka Kerja dan Metodologi Perniagaan: SCAMPER, Pemikiran Reka Bentuk dan Pendekatan Doblin

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Staying ahead of the curve requires more than just hard work—it calls for innovation and strategic thinking. That's where these three powerful tools come into play: SCAMPER, Design Thinking, and Doblin's Approach. Each of these frameworks offers distinct methods to spark creativity and drive innovation in your business. Let's dive into how they can enhance your strategic planning and problem-solving skills.

SCAMPER

SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique encourages you to think creatively about existing products, services, or processes by asking a series of questions related to these seven components.

• Substitute: What elements can be replaced or changed?
• Combine: How can we merge different ideas, products, or services?
• Adapt: What can we adjust to serve a new purpose or market?
• Modify: How can we alter or enhance existing features?
• Put to another use: Can we use this product or service differently?
• Eliminate: What elements can we remove to simplify or improve?
• Reverse: How can we reorganize or reverse the current process?

By systematically applying these questions, businesses can uncover new opportunities for innovation and improvement.

DESIGN THINKING

Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. It consists of five stages: Empathize, Define, Ideate, Prototype, and Test.

1. Empathize: Understand the needs, experiences, and motivations of your users.
2. Define: Clearly articulate the problem you aim to solve.
3. Ideate: Generate a wide range of ideas and solutions.
4. Prototype: Create scaled-down versions of your solutions to explore their feasibility.
5. Test: Evaluate the prototypes with users, gather feedback, and refine the solutions.

Design Thinking fosters a deep understanding of user needs, encourages creative problem-solving, and helps build innovative and user-friendly solutions.

DOBLIN’S APPROACH

Doblin's Approach, also known as the Ten Types of Innovation, provides a comprehensive framework for identifying and implementing innovation strategies. It categorizes innovation into ten distinct areas across three categories: Configuration, Offering, and Experience.

• Configuration: Focuses on the inner workings of an enterprise and its business system (e.g., profit model, network, structure, process).
• Offering: Relates to the core product or service (e.g., product performance, product system).
• Experience: Involves customer-facing elements (e.g., service, channel, brand, customer engagement).

By exploring innovation opportunities in these ten areas, businesses can develop more robust and comprehensive strategies.

Apply Your Insights with the Business Model Canvas

To effectively implement these methodologies, we recommend using the Business Model Canvas. This strategic management tool provides a visual framework for developing, describing, and analyzing business models. It covers nine essential components: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

Utilizing the Business Model Canvas helps you integrate the insights from SCAMPER, Design Thinking, and Doblin's Approach into a cohesive and actionable business plan.

Take the Next Step

Ready to put these methodologies into practice? Start by mapping out your ideas and strategies on the Business Model Canvas to visualize and refine your business model.

Enhance your business strategy with innovative frameworks and methodologies today!

Further readings:

1. https://dobetter.esade.edu/en/impact-women-entrepreneurship
2. https://www.womentech.net/how-to/what-are-key-benefits-applying-design-thinking-women-entrepreneurs-in-tech
3. https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-scamper
4. https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a

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