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Insights & Resources

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needs assessmentreports

Striving Digitally: Understanding the Challenges of Malaysian Women Entrepreneurs

This report assesses the digitalization challenges and limitations faced by micro and small women entrepreneurs (MSWEs) in Malaysia. The insights gained will inform the design of the Mastercard Strive Malaysia program, a collaborative effort between the Mastercard Center for Inclusive Growth and The Asia Foundation.

11 Aug 2024

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event

CONNECT, LEARN AND GROW YOUR ENTREPRENEURIAL NETWORK!

We are thrilled to invite you to the official launch of the Strivers' Hub portal, a primary component of the Mastercard Strive Malaysia initiative. This exciting event is organized by Mastercard Center for Inclusive Growth, The Asia Foundation Malaysia with support by the Ministry of Women, Family and Community Development.

9 Aug 2024

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aspiringpersonal branding+ more

Personal Branding as Women Entrepreneur

Personal branding is a powerful tool in today’s competitive market. For women entrepreneurs, developing a strong personal brand can drive business success. This article focuses on the significance of personal branding and provides actionable steps to build your brand as a woman entrepreneur.

9 Aug 2024

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managingmarketing+ more

Digital Marketing Strategies for Entrepreneurs

To thrive in today’s digital marketplace, knowing your audience and segmenting them effectively are crucial steps. Entrepreneurs can leverage these strategies to enhance their brand visibility, engagement, and sales.

9 Aug 2024

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aspiringclient acquisition+ more

Securing Your First Client

Securing your first client is a significant milestone in any entrepreneur's journey. For  women entrepreneurs, finding, securing, and managing clients effectively can set the foundation for a successful and sustainable business.

9 Aug 2024

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managingcustomer retention+ more

Building Client Trust for Sustainable Business

For women entrepreneurs, managing clients and customers is crucial for the long-term success of their businesses. Keeping clients and customers happy and maintaining their trust can lead to repeat business, positive word-of-mouth, and a solid reputation.

9 Aug 2024

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